What Is Brunch?

Brunch in London isn’t just dining. It is an experience, and for some, it is near-religious. Londoners experience the biggest brunch culture in the world, with thousands of cafes and restaurants offering brunches to suit every mood. From posh hotels to dimly-lit bars, there’s something for everyone. There’s no end to the awesome photos, delicious food, and creative drinks during brunch.          

Brunch is traditionally served between 10 a.m. and 2 p.m., generally on Sundays when childless millennials and Gen Z’ers haven’t needed to rise before then. It is estimated that the number of people searching for brunch online in the UK has increased by 123% over the last year. Brunch times allow restaurants to fill their seats during the lull after breakfast hours, while diners can order classic breakfast foods well past their typical availability.

Brunch is an inherently visual experience—and therefore, it’s perfect for sharing on social media. The ongoing success of this dining experience is what convinces restaurants to invest in that now-iconic mid-morning menu.    

When done right, brunch is the best of both worlds: you can have all the deliciousness of breakfast (pancakes!) combined with the indulgence of lunch. There’s no shortage of Instagrammable brunch dishes to select from, from deconstructed eggs benedict to sweet dishes like French toast and the oh-so-appealing cloud eggs. The result is an incredible concoction of deliciousness that even the most discerning palates will love. 

Can’t wait for the weekend so you can sleep in and brunch with a friend? What if we told you that you didn’t have to wait until Saturday or Sunday? The pandemic has given us some truly laughably bad circumstances. But there is one silver lining that nobody can deny—and that’s being able to work from home. Now that so many people are working from home, brunch is no longer just a weekend thing. Weekday brunchers have increased significantly due to their newfound freedom.  

Brunch in London is a great way to take a break from your hectic schedule if you are back from 9-5. The weekend brunch crowd flocks to their favourite cafes and restaurants to enjoy a leisurely dining experience…well, that and they are hungover too!

No need to hit the snooze button. It’s time for brunch! Regardless of what kind of brunch you’re looking for: a classic hangover cure, vegan-friendly or a more adventurous option. We’ve got the best-kept secrets for you to try all across London.